FROW Wholesale is a well-established womenswear brand based in London, specialising in single-piece Italian wholesale fashion and accessories. We offer a carefully curated collection of on-trend, affordable styles designed for today’s fast-moving retail environment.

Each week, our website is refreshed with new arrivals, ensuring your boutique or online store always has access to the latest fashion-forward pieces. From timeless wardrobe staples to standout seasonal looks, our range reflects the energy of modern womenswear, with a focus on UK sizes 6–14.

We take pride in combining style, quality, and commercial pricing, working only with trusted Italian manufacturers to deliver consistently high standards. Whether you run an independent shop or an e-commerce brand, FROW Wholesale is your reliable partner in fashion.

No minimum order | Same-day dispatch on weekday orders | Easy online ordering & UK-based customer support

Join hundreds of stockists across the UK and Europe who trust FROW to keep their rails fresh.

Visit Our London Showroom

Our showroom is located on the ground floor of the Comfort London building, 9–17 Turner Street, London E1, just minutes from Aldgate East and Whitechapel stations.

We welcome boutique owners, online retailers, and trade buyers to:

View the latest collections in person
Place wholesale orders on-site
Collect online orders
Walk-ins are welcome - no appointment needed.

We also offer fast UK & EU delivery if you prefer not to carry stock with you.

About Us